Product & Customer Marketing Specialist

As Product& Customer Marketing Specialist, you’ll play a key role in shaping how our award-winning platform goes to market and grows with customers. This role includes approximately 80% Product Marketing — driving go-to-market execution, product launches, and sales enablement — and 20% Customer Marketing, focused on driving adoption, engagement, and upsell across our existing customer base.

You’ll partner cross-functionally with Product, Sales, Marketing and Customer Success to craft compelling messaging, create impactful collateral, and deliver strategies that connect our technology with real customer outcomes.

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Responsibilities

Go-to-market execution:

• Manage the end-to-end go-to-market process for a portfolio of products
• Post-launch tracking and reporting
• Create collaterals based on Product Brief and marketing research:
  • ‘Sellers’ training slides - how to sell this release and objection handling
  • One-pagers and explainer collateral (in partnership with broader marketing team)
  • Maintain a unified view of product release timelines and key milestones
  • Which customers will be impacted by launches and subsequent messaging

Sales enablement:

• Run monthly enablement training with accessible decks and recordings

• Our new business teams, including AE/BDR/Agency/Growth Marketing, all know how to sell new features or Products to assist their pitch in selling Adthena
• Provide collateral (one-pagers, positioning scripts) to enhance pitches
• Market/competitor research

Other:

• Staying on top of industry news and being the in-house PPC expert
• Contributing to thought leadership
• Supporting case study production
• Supporting in-app product announcement production
• Support the broader marketing team with reviewing content, contributing to the content strategy, website, and any other marketing projects

Tools you’ll be using:

• Adthena - you’ll become an expert on Adthena products
• Google Suite (slides, docs, sheets) and Gemini for content creation, analysis
• Figma for asset creation (one-pagers, etc.)
• Notion for collaborating across teams on timelines and go-to-market (GTM) progress
• Google Ads for looking up relevant data for enablement and thought leadership
• Storylane for creating product demos/walkthroughs
• Pendo for creating in-app comms and analysing product usage adoption

If you haven’t used all these tools before, don’t worry - we just need someone willing to learn. You’ll be supported and trained on how to use them!

Who we look for

Research shows men apply if they meet ~60% of the criteria, while women and underrepresented groups apply only if they meet all requirements. If you have the skills but don't meet every requirement, reach out – we'd love to explore how you could be a great fit!

Candidates Also Search: Remote Jobs In United Kingdom

Required Experience:

• Have strong domain expertise, preferably with a PPC agency background
• Product marketing experience is valuable, but can be coached
• A commercial or enablement mindset is preferred over a purely technical expert profile to balance the team.
• A collaborative working style, comfortable partnering across Product, Data, Design, Sales, and Customer Success.
• Excellent communication and storytelling skills — both written and visual — with an eye for simplifying complex ideas.
• Attention to detail is critical to ensure technical accuracy in marketing materials.
• A growth mindset and proactive self-learning are important
• Experience in fast-paced, iterative environments like startups or agencies is preferred to handle the rapid release cadence.
• Proficiency in Google Suite (Slides, Docs, Sheets) and Gemini (for content creation and analysis).
• Curiosity for AI, PPC, and marketing technology trends, and enthusiasm for staying ahead of industry developments.

Bonus Points If You Have:

• Familiarity with tools such as Google Suite, Figma, Notion, Google Ads, Storylane, and Pendo is a plus — but training and support will be provided where needed.