Performance Marketing Specialist

Every week, thousands of people discover and engage with Circle across various platforms. As the Performance Marketing Specialist, you'll play a key role in accelerating that growth by managing and optimizing paid media campaigns that drive acquisition and retention.

You’ll work closely with marketing, design, and analytics teams to build, launch, and iterate on performance campaigns across Google, Meta, LinkedIn, Reddit, and other emerging channels. This role is perfect for someone who’s analytical, detail-obsessed, and passionate about performance marketing.

What you'll be doing

• Launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, Reddit, and other digital channels.
• Run structured experiments across ad copy, creative, and landing pages to improve conversion rates and uncover what resonates with target audiences.
• Implement and manage tracking via GTM and GA, ensuring accurate attribution and alignment with HubSpot and lifecycle goals in partnership with RevOps.
• Analyze and report on campaign performance regularly, identifying insights and opportunities for continuous improvement.
• Collaborate with the creative and content teams to help develop high-performing ad creative, landing pages, and testing strategies.
• Stay up to date with platform changes, trends, and best practices across PPC advertising and bring new opportunities to the table.

What you'll need to be successful

• Strong alignment with our values, find our values on our career page if you haven’t read up on them yet.
• You are proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5.
• 1–3 years of experience managing and optimizing paid campaigns on Google Ads and Meta Ads.
• Background in SaaS or other digital subscription-based models.
• Attention to detail — you notice the small stuff that can make a big difference in ad copy, targeting, or tracking setup.
• Strong analytical skills — you're confident using tools like Google Sheets for campaign analysis, budget pacing, and reporting.
• Critical thinker — you approach problems with curiosity and structured thinking, always seeking to understand the "why."
• Excellent communicator — you can clearly articulate performance insights, campaign strategies, and testing ideas both verbally and in writing.
• Performance marketing enthusiasm — you’re genuinely passionate about performance marketing and keep up with the evolving ad landscape.
• Adaptability — you're excited by change and thrive in a fast-paced, test-and-learn environment.

Bonus points

• Experience with additional ad platforms (e.g., TikTok Ads, Bing Ads, programmatic display).
• Familiarity with HubSpot for campaign tracking and attribution.