Partner Development Representative (PDR)

We’re looking for a Partner Development Representative (PDR) to expand Webflow’s global agency ecosystem - uncovering, qualifying, and activating new partners that will drive incremental iARR across our SMB, Mid-Market, and Enterprise segments. You’ll identify high-potential agencies, system integrators, and digital consultants, and connect them to our partner enablement path. Your work directly fuels our Premium Partner, Implementation Partner, and Certified Partner pipelines.

About the role:

• Location: Remote-first (United States)
• Full-time 
• Permanent 
• Non-Exempt
• Our cash compensation amount for this role ranges depending on the cost of labor of the geographic area. The ranges shared below may change if you are hired in another geographic location.
  
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $95,000 - $110,000
    • Zone B: $90,000 - $105,000
    • Zone C: $85,000 - $100,000

For sales roles, the ranges provided are the role’s On Target Earnings (“OTE”) ranges, meaning that the ranges include both the sales commissions target and annual base salary for the role. This salary range may be inclusive of several career levels at Webflow and will be narrowed during the interview process based on a number of factors, including the candidate’s market location, job related experience, knowledge, qualifications, and skills. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Partner Operations

As a Partner Development Representative you’ll …

• Identify & Qualify Partners: Proactively find and evaluate agencies (SMB to Enterprise) using data, outreach, and ABM.
• Build Relationships: Cultivate early-stage relationships with prospective partners.
• Conduct Discovery: Determine technical and business alignment, ensuring smooth hand-offs to Partner Account Management.
• Educate and Inform: Highlight the value proposition, mutual benefits of partnering with Webflow, providing necessary resources.
• Collaborate on Campaigns: Work with Marketing and Partnerships on acquisition, events, and sponsorships.
• Track Metrics: Monitor partner-sourced pipeline and qualified activations in Salesforce and PartnerStack.
• Streamline Co-selling: Facilitate efficient hand-offs and co-selling between PDRs, PAMs, and AEs.
• Share Insights: Provide field feedback to Partner Operations for process refinement.
• Be a Brand Ambassador: Represent Webflow at events, promoting various programs.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• BA/BS degree or equivalent experience

You’ll thrive as a Partner Development Representative if you:

• Have 1-3 years in business development, channel sales, or partner acquisition (SaaS/MarTech preferred).
• Understand agency ecosystems, creative service models, or SI businesses.
• Are metrics-driven (pipeline, conversion, velocity) and collaborative across Sales, Marketing, and Partnerships.
• Communicate confidently with founders and agency principals
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.