Marketing Operations Manager, Funnel Management

We're looking for someone to join the Marketing Operations team to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Figma. This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Figma demand generation channels such as Events, Webinars, Paid Marketing, and Content. You’ll work closely with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement. If you're passionate about operational excellence and thrive on solving complex challenges, we’d love to hear from you.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Oversee campaign operations across Events, Webinars, Conferences, Gated Content, and Paid Marketing, leveraging AI-driven automation to optimize setup efficiency, reduce manual work, and enable scalable execution.
• In partnership with Data Science, own the development and optimization of ML driven lead scoring models that predict buyer intent and ensure high-quality leads are prioritized for Sales. 

• Partner with Marketing and Sales to build, refine, and scale automated AI messaging & personalized Outreach sequences that increase engagement and drive measurable pipeline impact.
• Ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations.
• Drive strategic initiatives to continuously improve the marketing-to-sales handoff and enhance the scalability and efficiency of marketing operations.

We’d love to hear from you if you have:

• 7+ years of experience within marketing operations within a B2B software company.
• Experience applying AI technologies to streamline campaign creation, enhance personalization, and improve performance.
• Experience leveraging predictive ML lead scoring models to improve marketing-to-sales alignment and enhance pipeline efficiency.
• Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity. 
• Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution.
• Exceptional analytical skills with the ability to distill complex data into actionable insights and deliver clear, strategic recommendations to executive stakeholders.
• A bias for action and comfort working in a fast-paced, evolving environment.

While it’s not required, it’s an added plus if you also have:

• Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL.