As the Media Investment Associate at our performance marketing agency, you play a crucial role in ensuring the smooth operation of our media buying and account management processes. Your primary focus will be to assist our media investment as well as client management teams in implementing effective strategies across multiple client accounts. You will ensure that client campaigns are delivered efficiently, you will serve as a key liaison between our network partners, vendors, and internal teams, and support the agency’s client management team in maintaining excellent client communication.
As the Media Investment Associate you will:
- Operational Support: Ensure our media buying and campaign operations run smoothly and efficiently, supporting the implementation of strategies for multiple clients.
- Performance Monitoring: Monitor daily client performance and campaign delivery to ensure strategies are correctly implemented and objectives are met.
- Liaison Work: Act as the main point of contact between network partners, vendors, and internal teams to facilitate seamless campaign execution.
- Order Management: Send and track network orders and asset traffic instructions, ensuring all campaign materials are correctly distributed and accounted for.
- Linear TV Reconciliation: Track, organize, and reconcile weekly television network logs to identify and resolve discrepancies.
- Industry Engagement: Participate in meetings with publishers to stay current on media trends and leverage this knowledge to provide media recommendations.
- Client Support: Assist the account management team with client communication and the preparation of weekly reports and presentations.
Professional Qualifications:
- Some prior experience in marketing or advertising is preferred
- Very organized with exceptional attention to detail and follow-through.
- Self-starter with a strong desire to learn, ask questions, and work collaboratively.
- Proficiency in Microsoft Excel (basic formulas, filtering, pivot tables).
- Strong business writing and presentation skills (PowerPoint, Keynote, Prezi, etc.).
- Excellent time management skills, able to juggle multiple tasks against tight deadlines.
Competencies:
- Analytical Skills: Ability to perform detailed research and analysis to support media buying strategies and campaign optimizations.
- Communication: Strong communication skills to effectively liaise between teams, partners, and clients.
- Organization: Exceptional organizational skills to manage and track numerous campaigns and orders efficiently.
- Problem-Solving: Aptitude for identifying issues and discrepancies in campaign delivery and billing, with a keen eye for resolving them promptly.
- Team Collaboration: A collaborative spirit, eager to learn from and contribute to the team's success.
- Adaptability: Ability to adapt to changing priorities and maintain a positive attitude in a dynamic environment.