Marketing Media Strategy Analyst

Ramp is in a critical phase of growth, and this role is responsible for helping buy our brand awareness media, from TV and billboards to podcasts and radio, in order to help drive new customers to Ramp. You’ll work directly with an experienced marketing team, with creative, analytical, and technical resources to deliver on ambitious growth goals. You’ll also work with a world-class brand marketing team which is committed to delivering campaign themes and creative concepts that resonate with our customers. This is a key role where you will be uniquely positioned to impact Ramp’s growth by building and scaling some of the company’s fastest-growing channels.

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What You'll Do

• Find “alpha” in a competitive environment: the under-priced assets which deliver higher impact for lower costs than the traditional media buys which everyone knows about.
• Deliver strategic frameworks which inform how we allocate marketing budget among brand marketing channels, and within them.
• Recommend experiments for unconventional brand marketing channels / creative strategies and work with the team to execute on those experiments.
• Design a measurement framework for the effectiveness of each placement / media buy, and work with the marketing technology team to implement and monitor it on a regular basis.

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What You Need

• You’re a master with data analysis and have an exceptional ability to draw key insights from both quantitative and qualitative data.
• You have a “get things done” mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy.
• You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based.
• You like to build - you enjoy the process of going from problem to solution regardless of the medium.
• You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message.
• You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals.

Nice-to-Haves

• Experience in high-growth startups