Lifecycle Marketing Manager - Community

Shopify Brand Marketing is looking for an experienced digital marketer to optimize and scale our community-driven marketing. We have hosted over one million people through our community events and initiatives, and now, we’re building the next era: inventing what community looks like and leading the pack, especially as technology changes how, why, and where we gather. We partner closely with product and creative to support the full ecommerce ecosystem, from our merchants and operators to shoppers and dev partners. Community is a fast-growing practice at Shopify, a team of performance-driven marketers and specialists. Our mission is to turn one-time visitors into long-time advocates. It’s SaaS with soul, and this is life-defining work that directly impacts people’s lives as much as it transforms your own.

Key responsibilities:

• Lifecycle and growth strategy: Plan and execute always-on programs to activate new community members and engage existing or lapsed visitors in key cohorts
• Set and work toward KPIs: Build a clear feedback loop between strategy and execution, linking metrics to brand and business goals at every stage from ideation to post-launch
• Optimize our channel mix: Own campaigns across email, partner networks, and IRL marketing
• Experiment: Manage a pipeline of CRM-related experiments to continuously improve key metrics, use behavioral data, AI/ML, and analytics to personalize and scale campaigns
• Execute campaigns: For event pages and emails, with HTML, vibe coding, and Liquid
• Integrate cross-channel data: Ensure community CRMs are integrated with the core product experience, making communications feel like a natural extension of Shopify
• Manage tech stack: Manage and evolve marketing tools, automation platforms, and reporting infrastructure
• Leverage AI: Evaluate and implement AI tools and LLMs for operational efficiency and to personalize user experiences
• Report on and optimize performance: Track results, budget, and correlate datasets, and regularly share insights
• Collaborate cross-functionally: With product, operations, creative, merchant success, integrating Shopify’s Community and insights into broader marketing efforts
• New opps: Identify opportunities for new campaigns across all stages of the customer journey and in alignment with the product roadmap
• Propose innovation: Seek out new partnerships, joint campaigns, industry trends, and emerging technologies to propose new strategies to better engage and scale our growth efforts

Qualifications:

• Experience: In high-growth or startup environment, in lifecycle, growth, or CRM-focused marketing roles
• Data expertise and fluency: Skilled in analyzing data sets, running A/B tests, and deriving actionable insights using tools like Ads Manager, Excel, or data visualization platforms.
• Proven impact: Of designing and executing efforts that drive measurable growth and retention
• Proactive growth mindset: “If I don’t know how to do it, I’ll learn or figure it out.” We want force multipliers, not project completionists.
• Curiosity about user psychology: Strong grasp of what motivates and engages the dynamic e-commerce community IRL and online
• Platform Familiarity: Hands-on experience managing campaigns across email, social, in-product notifications, paid channels, and community platforms (e.g. Reddit, Discord, LinkedIn)
• Strategic marketing instinct: Deep understanding of multi-channel marketing, CRM, and audience segmentation; able to blend creativity with analytical thinking.