Lead Generation Representative

WEX is seeking a highly motivated and results-oriented Lead Generation Representative to join our growing sales team. In this role, you will be responsible for identifying and qualifying potential customers for our products/services. This is an excellent opportunity for someone with a passion for sales and a desire to build a successful career in a dynamic environment.

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How You'll Make An Impact

• Generate sales qualified leads: leveraging various channels, including Wex customer base, marketing qualified leads and/or outbound prospecting
• Research and identify: Target ideal customer profiles and research key decision-makers within those organizations
• Qualify prospects: Engage with prospects to understand their needs, challenges, and buying process. Determine if they are a good fit for our products/services.
• Schedule meetings: Book qualified meetings and product demonstrations for sales reps
• CRM management: Maintain accurate records of prospect interactions and lead qualification status in our CRM system
• Collaboration: Work closely with sales & marketing to ensure a smooth transition of qualified leads and/or opportunities
• Stay informed: Keep abreast of industry trends, competitor activities, and our evolving product offerings
• Conduct initial qualification calls and gather relevant information about prospects' needs and pain points.
• Prospect campaigning: creative, strategic campaign alignment with marketing resources to ensure we are getting the right message out to the market.
• Achieve or exceed monthly lead generation, activity, lead to opportunity conversion quotas, and opportunity progression quotas
• Generate productive opportunities which successfully advance through our sales pipelines

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Experience You'll Bring

• Flexible/Willing to work MST/PST hours
• Excellent communication skills: Strong verbal and written communication abilities are crucial for effective outreach and engagement
• Interpersonal skills: Build rapport quickly and establish trust with potential customers
• Resilience and persistence: Maintain a positive attitude and overcome objections in a fast-paced sales environment
• Time management and organization: Effectively manage your time and prioritize tasks to meet deadlines and achieve goals
• Technology proficiency: Comfortable using CRM software (e.g., Salesforce), sales engagement tools, and online research platforms
• Coachability: Be open to feedback and eager to learn new skills and techniques.
• Experience: Proven experience in a lead generation or sales role, preferably in a B2B environment.
• Bachelor's degree in business, marketing, or a related field is preferred.