Junior Email Marketing Specialist

We are seeking a proactive and detail-oriented Junior Email Marketing Specialist to support our growing CRM & Email Marketing team at Ruby Labs. This is an exciting opportunity to kickstart or deepen your career in digital marketing by contributing to impactful lifecycle campaigns across multiple fast-growing brands.

You’ll work closely with our CRM & Lifecycle Marketing Manager and Marketing Director to execute email workflows, A/B tests, localisations, and campaign performance tracking. You will learn and work with tools like Customer.io and Mixpanel, helping us increase engagement, retention, and conversions across all Ruby Labs brands.

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Key Responsibilities

• Campaign Setup & Automation: Build and launch email campaigns and automated workflows inside Customer.io based on provided briefs, templates, and copy.
• A/B Testing: Set up A/B tests on subject lines, content, and CTAs to help optimise open rates and conversion rates.
• Email Localisation: Coordinate and implement localisation of email content across multiple languages supported by our products, using AI tools and localisation guidelines.
• Performance Tracking & Reporting: Track email performance metrics (open rate, CTR, CVR, unsubscribe rate, etc.) using tools like Mixpanel and Customer.io. Compile weekly reports and flag trends or anomalies.
• Operational Support: Support the Marketing team with routine QA, list hygiene, tagging, and UTM tracking to ensure clean execution and data accuracy.
• Cross-functional Collaboration: Collaborate with designers, product teams, and data analysts to ensure campaigns are on-brand, accurate, and effective.

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Qualifications

• Experience: 1–2 years of hands-on experience in email marketing, CRM, digital marketing, or marketing operations.
• Technical Skills: Familiarity with Customer.io or similar tools (Klaviyo, Mailchimp, Braze, etc.). Exposure to Mixpanel, Google Analytics, or other data tools is a plus. Basic understanding of A/B testing and segmentation
• Language & Communication: Strong written and verbal communication skills in English. Experience working with or localising multi-language content is a plus
• Mindset & Soft Skills: Fast learner with a passion for email marketing. Detail-oriented and process-driven. Proactive attitude and ability to work independently. Strong organisational skills and ability to manage multiple tasks