Integrated Campaign Specialist

The Integrated Campaign Specialist role will play a critical role in planning, executing, and reporting on cross-functional marketing initiatives. We are looking for someone committed to diligently organizing integrated go-to-market activities across business units to bridge the gap with Corporate Marketing.This includes organizing integrated marketing campaign activities, managing assigned campaign activities, prioritizing tasks, driving decisions, and communicating clearly to a diverse group of colleagues with interdependent timelines.

This is a high visibility position with the opportunity to deliver immediate impact. It also is an opportunity to build strong cross-functional relationships with peers throughout Vonage.

Your key responsibilities:

• Drive coordination between multiple Marketing teams and cross functional departments
• Program Management of integrated campaigns and activities.
  • Own campaign work items and drive completions of activities across teams
  • Engage stakeholders across teams to resolve hurdles and blockers
  • Lead status meetings, record action items, document owners, and drive follow up.
  • Communicate critical stakeholder info sending weekly Integrated Marketing campaign status updates to key teams and stakeholders
  • Keep integrated marketing campaigns and project effort on timelines and within budget.
  • Use data to optimize marketing programs, identify trends, and report on ROI to leadership.
• Build comprehensive integrated marketing plans in collab with Product Marketing Managers
  • Coordinate with Business Unit Marketing teams to define GTM Strategies, Target Markets Target Buyers, Segments, Channels, Customer Journeys, and messaging for integrated marketing efforts
  • Maintain a holistic integrated marketing calendar for real-time use across departments
  • Document integrated marketing campaign activities & key Marketing Ops requests
  • Work with Product Marketing teams to identify product market fit, competitive advantages, and market trends to identify priority marketing opportunities
  • Establish success metrics and reporting to measure results of integrated marketing campaigns
  • Ensure messaging is consistent and aligned with commercial objectives across the organization.

Candidates Also Search: Remote Marketing jobs

What you’ll bring:

• A growth mindset with a willingness to learn new skills and a proactive attitude
• Task management: identify, define, and coordinate tasks across multiple initiatives
• Scope management: ensure all required work is identified to complete work successfully
• Time management: manage the timely completion of initiatives and tasks to timelines
• Communication management: take notes, ensure timely and appropriate communication of critical initiative information to the appropriate stakeholders
• Stakeholder management: identify teams impacted, analyze stakeholder expectations, and develop strategies to engage stakeholders on decisions and execution effectively
• Practical experience building integrated Go-to-Market strategies and execution plans

Required:

• Integrated Marketing Background
  • Demonstrated experience developing, executing, and managing cohesive marketing strategies.
  • Skilled at presenting a consistent brand message across multiple channels.
  • Campaign management overseeing the end-to-end execution of integrated marketing campaigns, managing budgets, timelines, and resources to ensure successful delivery.
  • Brand consistency: Act as a brand steward, ensuring that all marketing assets, messaging, and communications adhere to brand guidelines and convey a unified value proposition to the customer.
  • Performance analysis background with ability to track, measure, and analyze campaign performance and key performance indicators (KPIs). 
  • Content development experience working with creative teams to create compelling, high-quality content and marketing materials, such as blog posts, landing pages, and sales enablement resources.
• Program Leadership Skills
  • Minimum 1 year of Integration Marketing Program Management experience
  • Minimum 1 year of Marketing campaign & strategy experience
  • Attention to detail, ability to manage multiple projects, documents, and trackers
  • Demonstrable cross-functional collaboration skills to serve as a liaison between marketing and other departments including sales, product, creative, and analytics. 
  • Clear examples of proficiency in work prioritization & time management
  • Experience with project management software & process documentation software
• Soft skills
  • Strategy and Planning
  • Situational analysis & Communication - Written & Verbal
  • Negotiation & conflict resolution
  • Communication - Written & Verbal
  • Task Management & Prioritization
  • Presentation creation and Presenting of campaign plans and strategies

What we consider a plus:

• Team Integration Management: organizational change activities across teams
• Resource Management: organize, manage, and lead the teams to success
• Risk management: planning, identification, analysis, response planning, and controlling risk on a campaign.