Growth Marketing Manager, Lifecycle

The Lifecycle Marketing team at Figma is looking for a Growth Marketing Manager, Lifecycle to expand and optimize a high-impact, strategic lifecycle marketing program. This role will drive the creation of personalized, data-driven lifecycle journeys to accelerate user activation, increase engagement, and boost monetization across self-serve and sales-assisted motions. You’ll collaborate closely with cross-functional partners including Marketing Ops, Product, Data Science, Product Marketing, and Creative teams, ensuring lifecycle strategies are aligned, scalable, and optimized for maximum impact. This is an exciting opportunity to independently shape and execute lifecycle marketing at a pivotal growth stage for Figma.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Own end-to-end strategy and execution of key lifecycle marketing programs, clearly segmenting user journeys to drive optimal business outcomes.
• Develop and execute a robust experimentation roadmap, leveraging data and insights to continuously optimize campaigns and user experiences.
• Define, measure, and report on lifecycle marketing KPIs, demonstrating clear impact on customer activation, retention, engagement, and ARR growth.
• Lead cross-functional alignment, collaborating proactively with supporting teams to ensure campaigns are strategically integrated and executed seamlessly.
• Identify opportunities for innovation, personalization, and efficiency improvements, scaling lifecycle marketing efforts with simplicity and sustainability.
• Regularly communicate results, insights, and strategic recommendations to marketing leadership and stakeholders across the business.

We’d love to hear from you if you have:

• 6+ years of experience in lifecycle marketing, ideally within SaaS or product-led growth companies.
• Proven track record of independently creating and executing lifecycle marketing strategies that significantly impact user growth and business metrics.
• Deep proficiency with marketing automation platforms (e.g., Customer.io, Iterable, Marketo), including advanced segmentation and personalization.
• Strong analytical skills, with hands-on experience in A/B testing, incrementality testing, and data-driven optimization.
• Familiarity with user data platforms and tools for advanced segmentation and analytics.
• Exceptional project management skills, demonstrating the ability to prioritize effectively, manage cross-functional dependencies, and drive timely execution.
• Outstanding communication skills, capable of presenting complex strategies and results clearly and persuasively to stakeholders and leadership teams.

While it’s not required, it’s an added plus if you also have:

• Experience in both self-serve and sales-assisted lifecycle marketing programs.
• Experience collaborating with globally distributed teams to serve localized campaigns.