Business Development Representative

As a Business Development Representative, you will contribute to the continued growth at Adthena by generating and qualifying a high-quality pipeline for our Account Executive team.

Sitting at the top of our sales funnel, you will have the opportunity to create a great first impression for prospective clients and effectively articulate the value proposition of Adthena. You will identify, nurture and qualify new leads to generate well-researched, qualified meetings for our Account Executive team.

You will be a part of a collaborative sales culture dedicated to innovation and the development of its team members while maintaining a fun and rewarding environment.

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Responsibilities

• Maintain consistent outbound activity across calls, emails, and LinkedIn to generate new meetings.
• Book meetings with qualified personas who are from your assigned TAM.
• Work closely with the AE team to align on target accounts and maximise meeting quality.
• Engage in early discovery conversations to identify pain points and qualify interest.
• Take a consultative approach and propose solutions based on the Adthena Value Proposition, leveraging Adthena case studies and use cases.
• Meet, if not exceed, monthly targets and document activity within Salesforce.
• Use tools like Outreach, Orum, and Sales Navigator to plan and scale outreach effectively.
• Navigate conversations with technical and economic buyers at a strategic level (C-Suite, VP or Director).
• Conduct thorough research on strategic accounts to identify key business priorities and potential engagement opportunities.
• Work closely with the AE team to build qualified pipeline.
• Track and report on your KPIs such as outreach volume, meetings booked, and conversion rates.
• Stay up-to-date with industry trends, competitors, and Google’s recent updates/ developments.
• Eager to advance within the sales organisation by creating a positive impact both within the role and in the broader organisation

Who we look for

Research shows men apply if they meet ~60% of the criteria, while women and underrepresented groups apply only if they meet all requirements. If you have the skills but don't meet every requirement, reach out – we'd love to explore how you could be a great fit!

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Required Experience:

• 3-12 months of sales or professional experience, preferably within a B2B SaaS or Technology environment.
• Proven experience or aptitude for outbound prospecting, including proficiency with cold calling, personalised email outreach, and other lead generation techniques.
• Excellent verbal and written communication skills are essential for engaging prospects effectively.
• A positive attitude and a strong willingness to learn quickly, adapt to feedback, and master new sales methodologies.

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Bonus Points If You Have:

• Prior industry experience working or calling into these verticals: Automotive, Retail, B2B or B2C Technology, Education, Insurance, Financial Services, Legal, etc
• Experience in strategic, thorough account planning to execute engagement with different company types, roles, etc.
• Ability to navigate conversations with technical and economic buyers at a strategic level (C-Suite, VP or Director)
• Experience using sales technologies such as Salesforce, Navigator, and Outreach or equivalents to power your outreach campaigns.