Brand Marketing Strategist

As one of Figma’s first Brand Marketing Strategists, you’ll collaborate with a growing team of xfn marketers to re-imagine and up-level our social presence and how that comes alive across both digital + real world channels around the world. As a senior-level IC, your focus will be on combining a deep understanding of social data and insights with platform-level strategy + campaign-level ideation to enable best-in-class marketing experiences + campaigns.

We are at a unique inflection point at Figma as we’ve expanded from a one-product, one-region presence to a multi-product, global company. How we show up as a brand is crucial for navigating this transition, and it’s a unique opportunity to lead, take thoughtful risks and build something special.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Partner with a growing team of brand marketers, with an emphasis on developing and implementing best-in-class strategies, creative activations and content
• Develop a platform-level vision, strategy and roadmap for @Figma, inclusive of a clear framework that can inform prioritization, content, metrics and innovation
• Define and evangelize an approach for social ideation, one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole)
• Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations and brand campaigns, ones crafted to introduce Figma to new audiences
• Model an insights-driven approach, proactively identifying and validating qualitative and quantitative observations from all platforms to fuel always-on tactics and tentpole activations
• Embed deeply with cross-functional teams, proactively delivering subject matter expertise and social insights to elevate marketing execution and fuel new ideas and experiences
• Present ideas and recommendations, inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth.
• Collaborate to proactively develop, map and implement copy and content across all of Figma's social channels

We'd love to hear from you if you have:

• 10+ years working in digital/social marketing with experience driving campaigns crafted to appeal to multiple audience types and personas
• Deep experience defining, evangelizing and driving end-to-end execution of social strategies at a platform level, inclusive of always-on tactics and tentpole activations
• Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities
• Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas
• Adept at crafting and refining social copy and creative, pairing platform-level methodologies with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create content optimized for specific brand moments

While not required, it’s an added plus if you also have:

• Multi-platform campaign experience
• Copywriting or creative design expertise
• Experience presenting to exec-level stakeholders