Activation Sales Development Representative I

The Instacart Brand Partnerships Sales Development Representative (SDR) team exists to build relationships with Emerging-Scaled advertisers pre-activation. Through these relationships, SDRs help Emerging-Scaled advertisers to set up and launch successful ads campaigns.

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About the Job

• Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
• Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.
• Create sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers.
• Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.
• Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing.
• Ensure accurate contact mapping within the book of business and track contact movement updates.
• Engage active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses.
• Identify opportunities to standardize materials and processes to provide high-quality support at scale.
• Deliver an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution.
• Collaborate with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses.

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About You

Minimum Qualifications

• Previous experience in a sales or business development role, preferably in the advertising industry.
• Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.
• Proven track record of meeting or exceeding sales targets and KPIs.
• Excellent organizational and project management skills.
• Detail-oriented with a focus on accuracy and quality.
• Ability to adapt to a fast-paced and dynamic environment.

Preferred Qualifications

• Strong advertising industry knowledge and understanding of CPG advertising is a plus.
• Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.