Product Manager, Buzz

We’re looking for an experienced Product Manager to join the Buzz team. Buzz is Figma’s new space for expressive, AI-powered creation helping designers, marketers, and brand teams generate, edit, and scale content directly inside Figma. As we expand from product design into the broader world of creative automation, this role will define how users go from idea → generated content → editable design → published asset.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Define and deliver the strategy for how Figma generates and scales creative assets through AI and automation
• Partner with engineering and design to ship experimental, high-impact features that unlock expressive design at scale
• Collaborate with broader cross-functional teams to shape workflows that connect content creation, optimization, and publishing
• Establish clear success metrics and feedback loops to measure asset quality, performance, and user satisfaction
• Help position Figma as the place where generative creativity becomes collaborative, editable, and brand-aligned

We'd love to hear from you if you have:

• 4+ years of experience as a full-time Product Manager, ideally in creative tools, AI, or marketing tech
• Experience building or integrating systems like DAMs, CMSs, or creative automation pipelines
• Strong product sense for balancing user creativity with scalable automation
• A track record of shipping high-quality products that blend technical complexity with delightful user experience
• Comfort navigating ambiguity, defining focus areas, and rallying cross-functional teams around a vision
• A deep curiosity about how AI can amplify human creativity, not replace it

While not required, it’s an added plus if you also have:

• Expertise using Figma’s products
• Hands-on experience working with generative AI models
• A background in creative automation
• Familiarity with how brand and design teams manage large-scale content operations across channels and markets